What is corporate identity? – The visual aspects that form part of the overall brand. The identity or ‘image’ of a company is made up of anything visual that represents the business.
What is a logo? – A logo identifies a business in its simplest form. It is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
NOTE: it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.