Marketing is tactical. It’s actively promoting a product or service pushing or driving a towards a specific result. Branding is strategic. Branding should both precede and underlie any marketing effort.
Branding is not push but pull. Branding is the expression of the essential truth or value of an organisation product or service. It is communication of characteristics values and attributes that clarify what the particular brand is and is not. A brand will help encourage someone to buy a product and it directly supports whatever sales or marketing activities are in play. Marketing may contribute to a brand but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing campaign ends.