A brand audit is effectively a health check of a brand to identify and address problems areas with a net result of helping businesses turn things around and grow their bottom line.
The purpose of a brand audit is to ascertain how a business is performing in the eyes of its customers. It offers the following benefits:
• Helps to determine the positioning of businesses and to plan corrective strategies
• Empowers you to discover the strengths and weaknesses of your business
• Guides you to align your offerings more accurately with the expectations of customers
• Enables you to get up to speed with the perceptions (positive or negative) about your business
If you think you may benefit from a full Brand Audit Report contact us, we'd love to chat - 0422448018
What is corporate identity? – The visual aspects that form part of the overall brand. The identity or ‘image’ of a company is made up of anything visual that represents the business.
What is a logo? – A logo identifies a business in its simplest form. It is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
NOTE: it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.
Marketing is tactical. It’s actively promoting a product or service pushing or driving a towards a specific result. Branding is strategic. Branding should both precede and underlie any marketing effort.
Branding is not push but pull. Branding is the expression of the essential truth or value of an organisation product or service. It is communication of characteristics values and attributes that clarify what the particular brand is and is not. A brand will help encourage someone to buy a product and it directly supports whatever sales or marketing activities are in play. Marketing may contribute to a brand but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing campaign ends.